Data-driven business models /

Bibliographic Details
Main Author:	Weber, Alan
Format:	Book
Language:	English
Published:	Mason, Ohio : Thomson, [2005]
Subjects:	Marketing > Data processing. Marketing > Econometric models. Business planning.

Description
Item Description:	Includes index.
Physical Description:	277 pages : illustrations ; 24 cm. + 1 CD-ROM (4 3/4 in.)
ISBN:	0324222335