Business-to-business marketing : relationships, systems and communications /

Bibliographic Details
Main Author:	Fill, Chris
Other Authors:	Fill, Karen
Format:	Book
Language:	English
Published:	Harlow, England ; New York : Financial Times/Prentice Hall, [2005]
Subjects:	Communication in marketing. Marketing channels. Sales promotion.

Description
Physical Description:	xix, 380 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0273682792 (pbk. : alk. paper)