Customer relationship management : a databased approach /

Bibliographic Details
Main Author:	Kumar, V.
Other Authors:	Reinartz, Werner J.
Format:	Book
Language:	English
Published:	Hoboken, N.J. : Wiley, [2006]
Subjects:	Customer relations > Management. Database marketing.

Description
Physical Description:	xxiv, 323 pages : illustrations ; 26 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0471271330 (pbk.)