The design of things to come : how ordinary people create extraordinary products /
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
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Upper Saddle River, N.J. :
Wharton School Pub.,
[2005]
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| Subjects: |
Table of Contents:
- The new breed of innovator
- Pragmatic innovation: the new mandate
- The art and science of business
- Identifying today's trends for tomorrow's innovations
- Design for desire: the new product prescription
- The powers of stakeholders: people fueling innovation
- B-to-B innovation: the new frontier of fantasy
- Making decisions for profit: success emerging from chaos
- A process for product innovation
- Creating a blanket of IP to protect your brand from the elements
- To hire consultants or build internally: that is the question
- Epilogue: The powers of innovation: the new economy of opportunity.