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Basic marketing research : using Microsoft Excel data analysis /

Bibliographic Details
Main Author: Burns, Alvin C.
Other Authors: Bush, Ronald F.
Format: Book
Language:English
Published: Upper Saddle River, N.J. : Pearson Prentice Hall, [2005]
Edition:1st ed.
Subjects:
Marketing research.
Microsoft Excel (Computer file)
Description
Physical Description:xxv, 506 pages : illustrations (some color) ; 26 cm. + 1 CD-ROM (4 3/4 in.)
Bibliography:Includes bibliographical references (pages [481]-490) and index.
ISBN:0131452266
0131519514
0131452312 (CD-ROM)