Marketing issues in Western Europe : changes and developments /

Bibliographic Details
Other Authors: Kaynak, Erdener, Jallat, Frederic
Format: Book
Language:English
Published: New York : International Business Press, [2004]
Subjects:
Online Access:Table of contents
Description
Item Description:"Marketing Issues in Western Europe: Changes and Developments has been co-published simultaneously as Journal of Euromarketing, volume 14, numbers 1/2 2004."
Physical Description:171 pages : illustrations ; 22 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0789028379 (hard cover : alk. paper)
0789028387 (soft cover : alk. paper)