Kaynak, E., & Jallat, F. (2004). Marketing issues in Western Europe: Changes and developments. International Business Press.
Chicago Style (17th ed.) CitationKaynak, Erdener, and Frederic Jallat. Marketing Issues in Western Europe: Changes and Developments. New York: International Business Press, 2004.
MLA (9th ed.) CitationKaynak, Erdener, and Frederic Jallat. Marketing Issues in Western Europe: Changes and Developments. International Business Press, 2004.
Warning: These citations may not always be 100% accurate.