Cover Image

Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value /

Bibliographic Details
Main Author: Haywood, Roger, 1939-
Format: eBook
Language:English
Published: London ; Sterling, VA : Kogan Page, [2005]
Edition:3rd ed.
Subjects:
Public relations.
Corporate image.
Organizational effectiveness.
Description
Item Description:"The Chartered Institute of Marketing."
Previous edition published as: Manage your reputation. London : Kogan Page, c2002.
Includes index.
Electronic resource.
Physical Description:xvi, 320 pages ; 24 cm.