Cover Image

Management of marketing /

Bibliographic Details
Main Author: Lancaster, Geoffrey, 1938-
Other Authors: Reynolds, Paul
Format: Book
Language:English
Published: Amsterdam : Oxford : Elsvier Butterworth Heinemann, 2005.
Subjects:
Marketing > Management.
Description
Item Description:Includes index.
Physical Description:xi, 410 pages : illustrations ; 24 cm.
ISBN:0750661038 (pbk.)