From idea to profit : how to market innovative products and services /

Peripheral vision : detecting the weak signals that will make or break your company /
by: Day, George S.
Published: (2006)

The profit impact of marketing strategy project : retrospect and prospects /
Published: (2004)

Lightning strategies for innovation : how the world's best firms create new products /
by: Zangwill, Willard I.
Published: (1993)

Value innovation portfolio management : achieving double-digit growth through customer value /
Published: (2006)

New product development : an empirical study of the effects of innovation strategy, organization learning, and market conditions /
by: Kumar, Sameer
Published: (2005)

Marketing strategy /
Published: (2009)

The marketing strategy desktop guide /
by: Paley, Norton
Published: (2007)

Contemporary perspectives on strategic market planning /
by: Kerin, Roger A.
Published: (1990)

Market-led strategic change : transforming the process of going to market /
by: Piercy, Nigel
Published: (2009)

Creating breakthrough products : revealing the secrets that drive global innovation /
by: Cagan, Jonathan, 1961-
Published: (2013)

The manager's guide to competitive marketing strategies /
by: Paley, Norton
Published: (2006)

The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market /
by: Zagula, John
Published: (2004)

Creating a successful marketing strategy for your small new business /
by: Stasch, Stanley F.
Published: (2010)

Systems thinking and process dynamics for marketing systems : technologies and applications for decision management /
by: Rajagopal, 1957-
Published: (2012)

Brand rewired : connecting intellectual property, branding, and creativity strategy /
by: Chasser, Anne H.
Published: (2010)

Market driven strategy : processes for creating value /
by: Day, George S.
Published: (1999)

Scenarios in marketing : from vision to decision /
Published: (2006)

Scenarios in marketing : from vision to decision /
Published: (2006)

Guerrilla marketing field guide : 32 powerful battle maneuvers for non-stop momentum and results /
by: Levinson, Jay Conrad
Published: (2013)

OPPO /
by: Chenghua, Zeng, et al.
Published: (2020)

The big idea : how business innovators get great ideas to market /
by: Strauss, Steven D., 1958-
Published: (2002)

Product leadership : pathways to profitable innovation /
by: Cooper, Robert G. (Robert Gravlin), 1943-
Published: (2005)

Marketing planning by design : systematic planning for successful marketing strategy /
by: Strauss, Ralf E.
Published: (2008)

Marketing planning by design : systematic planning for successful marketing strategy /
by: Strauss, Ralf E.
Published: (2008)

Strategic market management /
by: Aaker, David A.
Published: (2011)

Preparing the marketing plan /
by: Parmerlee, David
Published: (1993)

Preparing the marketing plan /
by: Parmerlee, David
Published: (2000)

Encyclopedia of marketing strategies /
by: Fantus, James E.
Published: (1991)

Thinking out of the box : how to market your company into the future /
by: Yohalem, Kathy C.
Published: (1997)

Strategic marketing management : planning, implementation and control /
by: Wilson, R. M. S. (Richard Malcolm Sano), 1946-
Published: (2005)

Strategic marketing management : planning, implementation and control /
by: Wilson, R. M. S. (Richard Malcolm Sano)
Published: (2005)

Market driven strategy : processes for creating value /
by: Day, George S.
Published: (1990)

Strategy : a guide to marketing for senior executives /
by: Christopher, Martin
Published: (1989)

Real-time marketing for business growth : how to use social media, measure marketing, and create a culture of execution /
by: Reece, Monique
Published: (2010)

The one-day marketing plan : organizing and completing the plan that works /
by: Hiebing, Roman G.
Published: (1999)

The 1-day marketing plan : organizing and completing the plan that works /
by: Hiebing, Roman G.
Published: (1992)