Cover Image

From idea to profit : how to market innovative products and services /

Bibliographic Details
Other Authors: Jolly, Adam
Format: Book
Language:English
Published: London ; Sterling, VA : Kogan Page, 2005.
Subjects:
New products > Marketing.
Strategic planning.
Online Access:Table of contents
Description
Item Description:Includes index.
Physical Description:viii, 167 pages : illustrations ; 24 cm.
ISBN:0749442190