Cover Image

Magic numbers for consumer marketing : key measures to evaluate marketing success /

Bibliographic Details
Main Author: Davis, John
Format: Book
Language:English
Published: Singapore ; Hoboken, NJ ; Chichester, England : Wiley, 2005.
Subjects:
Marketing > Evaluation.
Marketing research.
Description
Item Description:Includes index.
Physical Description:vii, 309 pages ; 26 cm.
ISBN:0470821620 (hbk.)