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The advertised mind : ground-breaking insights into how our brains respond to advertising /

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Bibliographic Details
Main Author: Du Plessis, Erik
Format: Book
Language:English
Published: London ; Sterling, VA : Millward Brown/Kogan Page, 2005.
Subjects:
Advertising > Psychological aspects.
Advertising > Research.
Human information processing > Research.
Online Access:Table of contents
Description
Physical Description:xxiv, 232 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references (pages [221]-226) and index.
ISBN:0749443669 (alk. paper)