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Strategic management and Online selling : creating competitive advantage with intangible Web goods /

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Bibliographic Details
Main Author: Royer, Susanne, 1969-
Format: Book
Language:English
Published: London ; New York : Routledge, 2005.
Series:Routledge advances in management and business studies ; 29.
Subjects:
Electronic commerce.
Internet marketing.
Strategic planning.
Description
Physical Description:xv, 240 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages [193]-236) and index.
ISBN:041534994X