Cover Image

Key account management in financial services : tools and techniques for building strong relationships with major clients /

Bibliographic Details
Other Authors: Cheverton, Peter
Format: Book
Language:English
Published: Sterling, VA : Kogan Page, 2004.
Subjects:
Financial services industry > Management.
Selling > Key accounts.
Marketing > Key accounts.
Customer services.
Online Access:Table of contents
Description
Physical Description:xiv, 329 pages : illustrations ; 26 cm. + 1 CD-ROM (4 3/4 in.)
Bibliography:Includes bibliographical references and index.
ISBN:0749441879