Ethnography for marketers : a guide to consumer immersion /

Bibliographic Details
Main Author:	Mariampolski, Hy
Format:	Book
Language:	English
Published:	Thousand Oaks, Calif. : SAGE Publications, [2006]
Subjects:	Marketing research. Consumer behavior. Consumers' preferences. Business anthropology.
Online Access:	Table of contents

Description
Physical Description:	xii, 252 pages ; 23 cm.
Bibliography:	Includes bibliographical references (pages 235-238) and index.
ISBN:	0761969462 (cloth) 0761969470 (pbk.)