Video rhetorics : televised advertising in American politics /

Bibliographic Details
Main Author:	Nelson, John S., 1950-
Other Authors:	Boynton, G. R. (George Robert), 1935-
Format:	Book
Language:	English
Published:	Urbana : University of Illinois Press, [1997]
Subjects:	Advertising, Political > United States. Television in politics > United States. Educational films.

Table of Contents:

Political spots as paradigms of American politics
How political advertising uses popular genres
How popular genres become public styles of political aesthetics for American politics
How musics and moving images deliver arguments in political advertisements on television
How musics in electoral spots on television communicate feelings of political leadership
How genres and musics orchestrate campaign spots
How myths and musics in campaign spots orchestrate elections and politics in America.
Videocassette contents: 1. Paradigms of politics
2. How music and image deliver argument
3. Ochestrating politics
4. Communicating feeling
5. The politics of feeling.