Cover Image

Video rhetorics : televised advertising in American politics /

Bibliographic Details
Main Author: Nelson, John S., 1950-
Other Authors: Boynton, G. R. (George Robert), 1935-
Format: Book
Language:English
Published: Urbana : University of Illinois Press, [1997]
Subjects:
Advertising, Political > United States.
Television in politics > United States.
Educational films.
Description
Item Description:Accompanying videocassette: Hot spots : multimedia analyses of political ads.
Physical Description:xix, 269 pages ; 20 cm. + 1 videocassette (63 min. : sound, color ; 1/2 in.)
Bibliography:Includes bibliographical references (pages [233]-257) and index.
ISBN:0252066480 (pbk. : acid-free paper)
0252023455 (acid-free paper)