http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Participatory rural communication appraisal starting with the people
Centre of Communication for Development.
ix, 160 pages : color illustrations, maps ; 30 cm.
prepared by Chike Anyaegbunam, Paolo Mefalopulos, Titus Moetsabi for the SADC Centre of Communication for Development in collaboration with the Communication for Development Group Extension, Education and Communication Service, Sustainable Development Department.
This handbook describes the procedure for planning and conducting Participatory Rural Communication Appraisal (PRCA) as the first step in the design of cost-effective and appropriate communications programmes, strategies and materials for development projects. PRCA is a flexible, multidisciplinary and participatory way to conduct communication research. It actively involves people in the research process to ensure that Communications for Development programmes are effective and relevant to their needs and preferences.