Marketing and financial management : new economy--new interfaces /

Bibliographic Details
Main Author:	Walters, David, 1936-
Other Authors:	Halliday, Michael, 1947-
Format:	Book
Language:	English
Published:	New York : Palgrave Macmillan, 2005.
Subjects:	Marketing > Management. Strategic planning. Corporations > Finance.

Description
Physical Description:	xxiv, 408 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references (pages 401-403) and index.
ISBN:	1403940975