Kellogg on biotechnology : thriving through integration /
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| Format: | Book |
| Language: | English |
| Published: |
Evanston, Ill. : London :
Northwestern University Press ; Kogan Page,
2005.
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| Online Access: | Table of contents |
Table of Contents:
- Promises and challenges of the U.S. stem cell industry / Whit Alexander and Shail Thaker
- Pharmacogenomics: overcoming the hurdles to adoption / Janette Chung, Peggy Mathias, and Rebecca Wildman
- Nanobiotechnology: applications and commercialization strategies / Badri Amurthur ... [et al.]
- Sustaining platforms / Erich Hoefer ... [et al.]
- Mergers and acquisitions as a strategic alternative in biotech / Andrew Ingley, Gregory Lief, and Jeanne Lukacek
- Biologics manufacturing: the make or buy decision / Anurag Bagaria
- Pharming factories / Andrew Ingley, James Pavlik, and Ty Smith
- The role of marketing / Dario Benavides ... [et al.]
- To DTC or not to DTC: direct-to-consumer marketing in medical devices / Roy Katz ... [et al.]
- The forgotten issue: reimbursement in biotechnology / Raj Changrani ... [et al.].