Concise encyclopedia of advertising /
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Best Business Books : Haworth Reference Press,
[2005]
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| Subjects: | |
| Online Access: | Table of contents |
| Physical Description: | xiii, 213 pages ; 22 cm. |
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| Bibliography: | Includes bibliographical references (pages 201-203) and index. |
| ISBN: | 0789022109 (hard : alk. paper) 0789022117 (soft : alk. paper) |