Concise encyclopedia of advertising /

Bibliographic Details
Main Author: Clow, Kenneth E.
Other Authors: Baack, Donald
Format: Book
Language:English
Published: New York : Best Business Books : Haworth Reference Press, [2005]
Subjects:
Online Access:Table of contents
Description
Physical Description:xiii, 213 pages ; 22 cm.
Bibliography:Includes bibliographical references (pages 201-203) and index.
ISBN:0789022109 (hard : alk. paper)
0789022117 (soft : alk. paper)