Sport and corporate nationalisms /
| Other Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Oxford ; New York :
Berg,
2005.
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| Series: | Sport, commerce and culture.
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| Subjects: |
Table of Contents:
- Corporate nationalism(s) : the spatial dimensions of sporting capital / Michael L. Silk, David L. Andrews and C.L. Cole
- Making it local? National Basketball Association expansion and English basketball subcultures / Mark Falcous and Joseph Maguire
- The making of the global sports economy : ISL, Adidas and the rise of the corporate player in world sport / Alan Tomlinson
- Sport, tribes and technology : the New Zealand All Blacks haka and the politics of identity / Steven J. Jackson and Brendan Hokowhitu
- Marketing generosity : the Avon Worldwide Fund for Women's Health and the reinvention of global corporate citizenship / Samantha King
- All-American girls? Corporatizing national identity and cultural citizenship with/in the WUSA / Michael D. Giardina and Jennifer L. Metz
- Imagining benevolence, masculinity and nation : tragedy, sport and the transnational marketplace / Mary G. McDonald
- Beyond sport : imaging and re-imaging a transnational brand / Jon Amis
- SEGA Dreamcast : national football cultures and the new Europeanism / Philip Rosson
- "Resisting" the global media oligopoly? The Canada Inc. response / Jean Harvey and Alan Law
- From Pac Bell Park to the Tokyo Dome : baseball and (inter)nationalism / Jeremy Howell
- Cultural contradictions/contradicting culture : transnational corporations and the penetration of the Chinese market / Trevor Slack, Michael L. Silk and Fan Hong.