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Storytelling : branding in practice /

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Bibliographic Details
Main Author: Fog, Klaus
Other Authors: Budtz, Christian, Yakaboylu, Baris
Format: Book
Language:English
Published: Berlin : Springer-Verlag, [2005]
Subjects:
Branding (Marketing)
New products > Marketing.
Communication in marketing.
Storytelling.
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by Fog, Klaus
Published 2010
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by Fog, Klaus
Published 2005
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eBook
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