Storytelling : branding in practice /

Storytelling : branding in practice /
by: Fog, Klaus
Published: (2005)

Global brand strategy : unlocking brand potential across countries, cultures and markets /
by: Van Gelder, Sicco, 1964-
Published: (2003)

Luxury brand management : a world of privilege /
by: Chevalier, Michel, 1943-
Published: (2008)

Creating powerful brands in consumer, service, and industrial markets /
by: De Chernatony, L. (Leslie)
Published: (1998)

Brand relations management : bridging the gap between brand promise and brand delivery /
by: Apéria, Tony
Published: (2004)

Brand storming : managing brands in the era of complexity /
by: Fioroni, Michele
Published: (2009)

Brand immortality : how brands can live long and prosper /
by: Pringle, Hamish
Published: (2008)

The global brand : how to create and develop lasting brand value in the world market /
by: Hollis, Nigel
Published: (2008)

The origin of brands : discover the natural laws of product innovation and business survival /
by: Ries, Al
Published: (2004)

Competitive success : how branding adds value /
by: Davis, John
Published: (2010)

Legendary brands : unleashing the power of storytelling to create a winning marketing strategy /
by: Vincent, Laurence
Published: (2002)

Brand management : research, theory and practice /
by: Heding, Tilde
Published: (2009)

Citizen brand : 10 commandments for transforming brands in a consumer democracy /
by: Gobé, Marc
Published: (2002)

How to do business in branded goods : the construction and use of the marketing plan /
by: Morgan, Eric Albert George
Published: (1972)

The economy of brands /
by: Lindemann, Jan
Published: (2010)

Brain tattoos : creating unique brands that stick in your customers' minds /
by: Post, Karen
Published: (2005)

Smart things to know about brands & branding /
by: Mariotti, John L., 1941-
Published: (1999)

Branding governance : a participatory approach to the brand building process /
by: Ind, Nicholas
Published: (2007)

Branding : [brand strategy, design, and implementation of corporate and product identity] /
by: Vaid, Helen
Published: (2003)

OBD : the illusion of business and the business of illusion /
by: Conley, Lucas
Published: (2008)

Brand manners : how to create the self-confident organization to live the brand /
by: Pringle, Hamish
Published: (2001)

World class brands /
by: Macrae, Chris
Published: (1991)

ProfitBrand : how to increase the profitability, accountability & sustainability of brands /
by: Wreden, Nick
Published: (2005)

Brand dynamics : factors and trade-offs affecting value development in branded goods and services /
by: Linn, Carl Eric
Published: (1998)

Brand new justice : the upside of global branding /
by: Anholt, Simon
Published: (2003)

Brands and branding /
Published: (2004)

Brand champions : how superheroes bring brands to life /
by: Buckingham, Ian P., 1967-
Published: (2011)

The best of branding : best practices in corporate branding /
by: Gregory, James R.
Published: (2004)

Passion branding : harnessing the power of emotion to build strong brands /
by: Duffy, Neill
Published: (2003)

Why Johnny can't brand : rediscovering the lost art of the big idea /
by: Schley, Bill
Published: (2005)

Primal branding : create zealots for your brand, your company, and your future /
by: Hanlon, Patrick
Published: (2006)

Luxury brand management in digital and sustainable times : a new world of privilege /
by: Chevalier, Michel, 1943-, et al.
Published: (2020)

The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview /
by: Neumeier, Marty
Published: (2003)

Brand relevance : making competitors irrelevant /
by: Aaker, David A.
Published: (2011)

The business of brands /
by: Miller, Jon, 1971-
Published: (2004)

Strong brands strong relationships /
Published: (2015)