Storytelling : branding in practice /

Bibliographic Details
Main Author: Fog, Klaus
Other Authors: Budtz, Christian, Yakaboylu, Baris
Format: Book
Language:English
Published: Berlin : Springer-Verlag, [2005]
Subjects:

MARC

Tag First Indicator Second Indicator Subfields
LEADER 00000cam a2200000Ia 4500
001 in00002051113
005 20151101180051.0
008 050503s2005 gw a 001 0 eng d
020 |a 3540235019 
035 |a (OCoLC)ocm60107181 
040 |a HKP  |c HKP  |d UtOrBLW 
041 1 |a eng  |h dan 
049 |a TXAM 
090 |a HD69.B7  |b F6313 2003 
100 1 |a Fog, Klaus. 
240 1 0 |a Storytelling - branding i praksis.  |l English 
245 1 0 |a Storytelling :  |b branding in practice /  |c Klaus Fog, Christian Budtz, Baris Yakaboylu. 
264 1 |a Berlin :  |b Springer-Verlag,  |c [2005] 
264 4 |c ©2005 
300 |a 328 pages :  |b illustrations ;  |c 24 cm. 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
500 |a Original Danish edition published by Samfundslitteratur, 2003. 
504 |a Includes bibliogrpahical references (pages 228-230) and index. 
650 0 |a Branding (Marketing) 
650 0 |a New products  |x Marketing. 
650 0 |a Communication in marketing. 
650 0 |a Storytelling. 
700 1 |a Budtz, Christian. 
700 1 |a Yakaboylu, Baris. 
945 |i PromptCat 
946 |a west,stk 
947 |a A14831571926 
994 |a 92  |b TXA 
948 |a cataloged  |b h  |c 2005/6/8  |d c  |e bwalker  |f 12:33:38 pm 
999 |a MARS 
999 f f |s b3646ec3-92bf-3399-81ff-5ccaaed4848f  |i 8be73aa1-b4db-35dd-8f8e-abe4e923d541  |t 0 
952 f f |p ric  |a Texas A&M University  |b Rellis Campus  |c Joint Library Facility  |d Remote Storage  |t 0  |e HD69.B7 F6313 2003  |h Library of Congress classification  |i unmediated -- volume  |m A14831571926 
998 f f |a HD69.B7 F6313 2003  |t 0  |l Remote Storage