Storytelling : branding in practice /

Bibliographic Details
Main Author:	Fog, Klaus
Other Authors:	Budtz, Christian, Yakaboylu, Baris
Format:	Book
Language:	English
Published:	Berlin : Springer-Verlag, [2005]
Subjects:	Branding (Marketing) New products > Marketing. Communication in marketing. Storytelling.

Description
Item Description:	Original Danish edition published by Samfundslitteratur, 2003.
Physical Description:	328 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliogrpahical references (pages 228-230) and index.
ISBN:	3540235019