APA (7th ed.) Citation

Fog, K., Budtz, C., & Yakaboylu, B. (2005). Storytelling: Branding in practice. Springer-Verlag.

Chicago Style (17th ed.) Citation

Fog, Klaus, Christian Budtz, and Baris Yakaboylu. Storytelling: Branding in Practice. Berlin: Springer-Verlag, 2005.

MLA (9th ed.) Citation

Fog, Klaus, et al. Storytelling: Branding in Practice. Springer-Verlag, 2005.