Evaluating public relations : a best practice guide to public relations planning, research & evaluation /

Bibliographic Details
Main Author:	Watson, Tom, 1950-
Other Authors:	Noble, Paul, 1955-
Format:	Book
Language:	English
Published:	London ; Sterling, VA : Kogan Page Limited, 2005.
Subjects:	Public relations > Evaluation. Public relations > Evaluation > Case studies.
Online Access:	Table of contents

Description
Physical Description:	vii, 213 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references (pages [205]-210) and index.
ISBN:	0749443065