Cover Image

The marketing research project manual /

Bibliographic Details
Main Author: Jarboe, Glen R.
Format: Book
Language:English
Published: Cincinnati : South-Western College Pub., [1999]
Edition:4th ed.
Subjects:
Marketing research > Methodology > Handbooks, manuals, etc.
Market surveys > Methodology > Handbooks, manuals, etc.
Online Access:Table of contents
Description
Physical Description:235 pages : illustrations ; 28 cm. + 1 computer disk (3 1/2 in.)
ISBN:0538891483 (manual)
0324004575 (package)