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Designing the customer-centric organization : a guide to strategy, structure, and process /

Bibliographic Details
Main Author: Galbraith, Jay R.
Format: Book
Language:English
Published: San Francisco : Jossey-Bass, [2005]
Edition:1st ed.
Series:Jossey-Bass business & management series.
Subjects:
Customer relations > Management > Handbooks, manuals, etc.
Strategic planning > Handbooks, manuals, etc.
Online Access:Table of contents
Table of Contents:
  • Surviving the customer revolution
  • Customer-centricity : how much is enough?
  • Light-level application
  • Medium-level application
  • Complete-level application
  • Alternate high-level solutions companies
  • Designing a customer-centric organization
  • Leading through management processes.