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Pharmaceutical product strategy : using dynamic modeling for effective brand planning /

Bibliographic Details
Main Author: Paich, Mark
Other Authors: Peck, Corey, Valant, Jason
Format: Book
Language:English
Published: Boca Raton, FL : Interpharm/CRC, 2004.
Subjects:
Drugs > Marketing.
Brand name products > Mathematical models.
Pharmaceutical industry > Mathematical models.
Description
Physical Description:xvii, 306 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0849327296 (alk. paper)