APA (7th ed.) Citation

Paich, M., Peck, C., & Valant, J. (2004). Pharmaceutical product strategy: Using dynamic modeling for effective brand planning. Interpharm/CRC.

Chicago Style (17th ed.) Citation

Paich, Mark, Corey Peck, and Jason Valant. Pharmaceutical Product Strategy: Using Dynamic Modeling for Effective Brand Planning. Boca Raton, FL: Interpharm/CRC, 2004.

MLA (9th ed.) Citation

Paich, Mark, et al. Pharmaceutical Product Strategy: Using Dynamic Modeling for Effective Brand Planning. Interpharm/CRC, 2004.