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It's not about the technology : developing the craft of thinking for a high technology corporation /

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Bibliographic Details
Main Author:	Karamchedu, Varada Raj
Format:	Book
Language:	English
Published:	New York : Springer, [2005]
Subjects:	High technology industries > Marketing. High technology > Marketing. Product management > Decision making. New products > Planning. New products > Management.

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