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It's not about the technology : developing the craft of thinking for a high technology corporation /

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Bibliographic Details
Main Author: Karamchedu, Varada Raj
Format: Book
Language:English
Published: New York : Springer, [2005]
Subjects:
High technology industries > Marketing.
High technology > Marketing.
Product management > Decision making.
New products > Planning.
New products > Management.
Description
Item Description:Includes index.
Physical Description:xiii, 212 pages : illustrations ; 24 cm.
ISBN:0387233504