Growing your business globally /
[This book] tries to set a new international business environment and takes the reader step-by-step from company assessment of export readiness through the strategic export process. [It] tackles international business operations, and looks at the best practices of companies in these operations. [It...
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| Format: | Book |
| Language: | English |
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Mason, Ohio :
Thomson,
2005.
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| Edition: | 1st ed. |
| Subjects: |
Table of Contents:
- Seven sins of exporting and the 4C cure
- Backward export process
- International business ladder, business arrangements
- International market assessment
- Supply chain, supply side
- Supply chain, demand side
- Strategizing the global supply chain
- Organizing for the global marketplace
- Financing the global supply chain
- Framework for developing international business strategy
- Appendices.