APA (7th ed.) Citation

Koehn, N. F. (2001). Brand new: How entrepreneurs earned consumers' trust from Wedgwood to Dell. Harvard Business School Press.

Chicago Style (17th ed.) Citation

Koehn, Nancy F. Brand New: How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell. Boston: Harvard Business School Press, 2001.

MLA (9th ed.) Citation

Koehn, Nancy F. Brand New: How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell. Harvard Business School Press, 2001.