Marketing to the mind : right brain strategies for advertising and marketing /

Bibliographic Details
Main Author:	Maddock, Richard C.
Other Authors:	Fulton, Richard L.
Format:	Book
Language:	English
Published:	Westport, Conn. : Quorum Books, 1996.
Subjects:	Advertising > Psychological aspects. Motivation research (Marketing) Marketing.

Description
Physical Description:	xvii, 280 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references and indexes.
ISBN:	1567200311 (alk. paper) 1567200451 (alk. paper)