APA (7th ed.) Citation

Arussy, L. (2005). Passionate and profitable: Why customer strategies fail and ten steps to do them right. Wiley.

Chicago Style (17th ed.) Citation

Arussy, Lior. Passionate and Profitable: Why Customer Strategies Fail and Ten Steps to Do Them Right. Hoboken, N.J.: Wiley, 2005.

MLA (9th ed.) Citation

Arussy, Lior. Passionate and Profitable: Why Customer Strategies Fail and Ten Steps to Do Them Right. Wiley, 2005.