Marketing management for nonprofit organizations /

Bibliographic Details
Main Author: Sargeant, Adrian
Format: Book
Language:English
Published: Oxford ; New York : Oxford University Press, [2005]
Edition:2nd ed.
Subjects:
Description
Physical Description:xv, 408 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0199271828 (pbk. : acid-free paper)