http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Principles and practice of sport management
Foundations of sport management -- History of sport management / Todd W. Crosset, Stephen Bromage, and Mary A. Hums -- Management principles applied to sport management / Carol A. Barr and Mary A. Hums -- Marketing principles applied to sport management / James M. Gladden and William A. Sutton -- Financial principles applied to sport management / Dennis R. Howard and Timothy D. DeSchriver -- Legal principles applied to sport management / Glenn M. Wong and Lisa Pike Masteralexis -- Ethical principles applied to sport management / Todd W. Crosset and Mary A. Hums -- High school and youth sports / Dan Covell -- Collegiate sport / Carol A. Barr -- International sport / Mireia Lizandra and James M. Gladden -- Professional sport / Lisa Pike Masteralexis -- Sports agency / Lisa Pike Masteralexis -- Facility management / Nancy Beauchamp ... [et al.] -- Event management / James M. Gladden, Mark A. McDonald, and Carol A. Barr -- Sport sales / Stephen M. McKelvey -- Sport sponsorship / Stephen M. McKelvey -- Sport communication / Andrew J. McGowan and Greg Bouris -- Sport broadcasting / Betsy Goff and Tim Ashwell -- The sporting goods and licensed products industries / Dan Covell and Mary A. Hums -- Health and fitness industry / Mark A. McDonald and William Howland -- Recreational sport / Laurie Gullion -- Strategies for career success / Mary A. Hums and Virginia R. Goldsbury.
edited by Lisa Pike Masteralexis, Carol A. Barr, Mary A. Hums.
Includes bibliographical references and index.