The visionary package : using packaging to build effective brands /

Bibliographic Details
Main Author: Meyers, Herbert M.
Other Authors: Gerstman, Richard
Format: Book
Language:English
Published: Houndmills, Basingstoke, Hampshire ; New York, N.Y. : Palgrave Macmillan, 2005.
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Online Access:Contributor biographical information
Publisher description
Table of contents

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