The visionary package : using packaging to build effective brands /

Bibliographic Details

Main Author:	Meyers, Herbert M.
Other Authors:	Gerstman, Richard
Format:	Book
Language:	English
Published:	Houndmills, Basingstoke, Hampshire ; New York, N.Y. : Palgrave Macmillan, 2005.
Subjects:	Packaging. Marketing.
Online Access:	Contributor biographical information Publisher description Table of contents