APA (7th ed.) Citation

Meyers, H. M., & Gerstman, R. (2005). The visionary package: Using packaging to build effective brands. Palgrave Macmillan.

Chicago Style (17th ed.) Citation

Meyers, Herbert M., and Richard Gerstman. The Visionary Package: Using Packaging to Build Effective Brands. Houndmills, Basingstoke, Hampshire ; New York, N.Y.: Palgrave Macmillan, 2005.

MLA (9th ed.) Citation

Meyers, Herbert M., and Richard Gerstman. The Visionary Package: Using Packaging to Build Effective Brands. Palgrave Macmillan, 2005.