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New product development : an empirical study of the effects of innovation strategy, organization learning, and market conditions /

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Bibliographic Details
Main Author: Kumar, Sameer
Other Authors: Phrommathed, Promma
Format: Book
Language:English
Published: New York : Springer Science+Business Media, [2005]
Subjects:
New products.
Strategic planning.
Organizational learning.
Competition.
Description
Physical Description:viii, 199 pages : illustrations ; 26 cm.
Bibliography:Includes bibliographical references (pages [181]-195) and index.
ISBN:0387232710
0387232737 (e-book)