Brandchild : remarkable insights into the minds of today's global kids and their relationship with brands /

Bibliographic Details

Main Author:	Lindström, Martin, 1970-
Corporate Author:	Millward Brown IMS
Other Authors:	Seybold, Patricia B.
Format:	Book
Language:	English
Published:	London ; Sterling, Va. : Kogan Page, 2004.
Edition:	Rev. pbk. ed.
Subjects:	Brand name products. Child consumers. Advertising and children. Marketing research.
Online Access:	Table of contents