rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Flow in internet shopping
    sub title: a validity study and an examination of a model specifying antecedents and consequences of flow
  name:
    name part: Guo, Yi, 1971-
    role:
      role term: creator
  name:
    name part: Poole, Marshall Scott
    role:
      role term: thesis advisor.
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: txu
    date issued: 2005
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: remote
  abstract: This dissertation studies the antecedents and consequences of the flow experience in online retailing environments. Flow is the enjoyable and engrossing experience that people feel when acting with total involvement. A review of previous studies suggests that applying the notion of flow to understand the online consumer experience is a promising but underdeveloped field with several conceptual and methodological issues. This dissertation attempts to contribute to our understanding of flow in online shopping in three ways. First, a three-part validity study was carried out using different approaches to construct validity and involving two sets of two flow measures: the Flow State Scale (FSS, Jackson and Marsh 1996) and the Internet Flow Scale (IFS). The first study related flow to behavioral criteria in online shopping. The second conducted a traditional construct validity study in which we developed and tested a "nomological network" of relationships between flow measures and other logically-related constructs. This study also included a Multitrait-Multimethod validity study. The third was a factorial validity study of the flow construct. These studies provided evidence of construct validity for flow and suggested that the FSS had advantages over the IFS in terms of validity. Second, this dissertation tested a comprehensive model of flow that included the underlying dimensions of flow, the mediating effects of perceived challenge and skill on flow, and antecedents and consequences of flow. Consequences of flow include perceived usefulness, affective responses to the site, and intentions to revisit and purchase. Overall, results based on data collected by a controlled experiment supported our model, suggesting that flow is a second-order construct and positively related to outcome variables. Thirdly, we studied the effect of Web site complexity on flow. Perceived site complexity was found to effect flow negatively. Investigating the effects of it on inducing flow in …
  note: by Yi Guo.
  note: "Major Subject: Information and Operations Management"
  note: Title from author supplied metadata (automated record created on Feb. 17, 2005.)
  note: Vita.
  note: Abstract.
  note: Electronic resource.
  note: Mode of access: World Wide Web.
  note: System requirements: World Wide Web access and Adobe Acrobat Reader.
  note: Ph. D. Texas A&M University 2004.
  note: Includes bibliographical references.
  note: Text (Dissertation).
  subject:
    topic: Major Information and Operations Management
  subject:
    topic: Web Site Complexity
  subject:
    topic: Flow Experience
  subject:
    topic: Electronic Commerce
  subject:
    topic: Online Consumer Behavior
  identifier: http://hdl.handle.net/1969.1/1501
  record info:
    record content source: TXA
    record creation date: 050401
    record change date: 20151101054651.0
    record identifier: in00002041152