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Is military advertising effective? : an estimation methodology and applications to recruiting in the 1980s and 90s /

Bibliographic Details
Main Author: Dertouzos, James N., 1950-
Corporate Authors: Rand Corporation, National Defense Research Institute (U.S.), NetLibrary, Inc
Other Authors: Garber, Steven, 1950-
Format: eBook
Language:English
Published: Santa Monica, Calif. : Rand, 2003.
Subjects:
United States > Armed Forces > Recruiting, enlistment, etc.
Advertising > United States > Evaluation.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:"Prepared for the Office of the Secretary of Defense."
Electronic resource.
Physical Description:xvii, 95 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references.
ISBN:0833035983 (electronic bk.)