Cover Image

Electronic commerce : B2C strategies and models /

Show other versions (1)
Bibliographic Details
Corporate Author: NetLibrary, Inc
Other Authors: Elliot, Steve
Format: eBook
Language:English
Published: Chichester : John Wiley & Sons, [2002]
Series:John Wiley series in information systems.
Wiley series in information systems.
Subjects:
Electronic commerce.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Introduction to B2C strategies and models / Steve Elliot
  • Internet retailing in Australia / Steve Elliot
  • Internet retailing in Denmark / Niels Bjørn-Andersen
  • Internet retailing in Greece / Nikolaos Mylonopoulos and Katherine Pramataris
  • Internet retailing in Hong Kong, China / Matthew Lee
  • Internet retailing in the United Kingdom / Bob Galliers and Anne Wiggins
  • Internet retailing in the United States / Don Lloyd Cook ... [et al.]
  • Evaluating websites and surveying customers online / Steve Elliot and Niels Bjørn-Andersen
  • Research model and theoretical implications / Steve Elliot.