Tangible strategies for intangible assets : how to manage and measure your company's brand, patents, intellectual property, and other sources of value /
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| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
[2005]
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| Online Access: | Publisher description Contributor biographical information |
| Physical Description: | 325 pages : illustrations ; 24 cm. |
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| Bibliography: | Includes bibliographical references (pages 291-309) and index. |
| ISBN: | 0071412867 (hardcover : alk. paper) |